A UGC ad looks like a real person talking about a product. How to make one with AI from a single product photo, what goes in the first second, and what to check before it runs.
A UGC ad looks like someone picked up a phone and talked about a product they liked, rather than a polished commercial. The format is common in the feed because it looks like the rest of what people scroll past. With AI you can make one from a single product photo, with no creator to hire and no shoot day. This guide covers what you need, what to write, and what to check before it goes up.
The first second: the product close to the lens and one customer line, with no "hi everyone". The middle: the moment the product helps, not a list of features. The end: the product in hand, clearly readable, and one call to action.
Keep the look of a phone: natural light, a handheld camera, a real place such as a kitchen or a car. Too polished a look takes the video out of the format.
Connect Cadabra AI to Claude or ChatGPT, upload the product photo and write the brief. First you get a script to approve and the price, and only after your approval is the video made and sent to the same chat.
Make me a UGC video of my product that looks filmed on a phone, not produced. The product: an insulated water bottle (photo attached). The presenter: a new character. The claim: the water stays cold all day. 15 seconds, vertical. Show me the script and the price first
Worth knowing: Make three openings for the same ad. The opening decides whether people stay, and three versions with the same body are the cheap way to find out which one works.
The exact price shows before anything runs, by length and engine, and you can ask for a cheaper version before you approve. Making runs on a one-time credit pack, from $21. A creation that does not reach a result returns its credits by itself.
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Cadabra AI · Meital Sela · Rehovot, Israel